The Mississippi Tourism Association is an association comprised of tourism professionals established with a mission is to unite all sectors of the tourism industry through advocacy, promotion and education. Membership is open to those in the hospitality industry as well as public service organizations and allied businesses.

Tourism is the 4th largest industry in Mississippi, employing more than 104,595 people. In fiscal year 2022, 24 MILLION people visited Mississippi generating more than $7.1 BILLION in visitor spending.  These expenditures contributed $749 MILLION in state and local taxes and $461 MILLION to the state’s general fund which means $1 of every $16 in the $7.18 BILLION general fund is attributed to tourism revenues.

Our association was created to be the voice of tourism for industry partners around the state. We work together with our members to strengthen and grow the state’s tourism sectors to ensure all visitors to Mississippi have a positive experience with everyone they encounter within Mississippi’s travel and tourism industry and that our residents and leaders know that tourism is an essential component to our state’s future vitality.

MTA also provides quality educational, professional development and training opportunities as well as networking tools for our members and partners. Through collaborative and grassroots advocacy efforts, we strive to strengthen the tourism industry and achieve our vision of transforming Mississippi’s economy through increased visitor spending and overall travel industry growth.

Danielle Morgan, Executive Director
Mississippi Tourism Association